Talsmand

In Denmark, it is estimated that approximately 43,000 men are exposed to intimate partner violence annually – that is a third of people affected by intimate partner violence, meaning that every third person is overlooked in the public discussion. There is clearly a need for public recognition of the situation for these men.

Talsmand (Spokesman) is an (unfortunately fictional) organization that wants to insert itself into the “market” of organizations that work against intimate partner violence. This organization will focus on men as victims and on communicating about the overlooked problems they encounter in society, as well as emphasizing the seriousness of what they experience. The ground must be laid for further work on changing a negative social narrative, which is why it has been important to determine the organization’s DNA in the form of their goals, values and vision; This has formed the basis for a manifesto and a number of specific objectives that Talsmand can work from in the future.

Talsmand’s Brand Guide creates a foundation for visual communication, the organization’s goals, guide future targeted campaigns, and summarize the target groups. It contains the manifesto, target groups, logo rules, graphic elements and placements, squares, typography, colour usage, image style, talsmand.dk, brand language, keywords and statements, letterhead, potential future collaborations, and several examples of how the organization communicates and how it does not, to ensure a straight line in communication.