Hi there!

My goal in my work is to be able to push both my own and others’ ideas of what a creative solution can be. At the same time, I always keep a sharp eye on the requirements that my projects must meet, so I am sure that my project will work in the real world. For me, good design is usable design; it is important for me to try to understand the person and situation behind a project or problem, and I am very interested in observing the world the target group lives in.

Deep down, I am a creative crafter who likes to work analogically, and my projects have a physical output whenever possible – I really want to make something where there is a possibility of interaction between the project and the people it meets, because I believe that a tactile impression means a lot to the end user’s experience.

My philosophy is to work weirdly; It’s a word I like to use so I don’t box myself in. To me, the word “weird” simply means giving myself the space to experiment and explore what lies outside the normal understanding of what graphic/communication design can and should do. What I really want to achieve with my work is to be able to combine the very weird with the practical; I like to think really, really weirdly, because that’s where I get to open up to new universes and new ideas, and can be inspired by some cool concepts, and then pull those ideas into something that becomes usable and easily understandable by the target group. Here I can combine the strange, creative and different with the down-to-earth, to find human solutions, and create aesthetic designs with great impact.