Bluebyte

In 2023, IT Forum Esbjerg changed its name to Bluebyte and needed a new visual identity. The project was made under employed at the design agency Design Fordi, where I developed the “byte concept”, as well as drew the logo and all other graphic content, with feedback and suggestions from the team. The brief was to find a look that did not use typical IT symbols, and a logo that was modern, inspired by large tech companies.

The visual concept of “bytes” is a flexible illustration package, inspired by Bauhaus shapes and contemporary technological symbolism. I kept the design abstract, as IT products themselves are also quite abstract to the uninitiated. With 70+ bytes, which can be combined in countless ways, or used individually, Bluebyte can put their own stamp on their IT service, which is otherwise difficult to photograph.

The individual bytes can also be combined with the logo, thereby creating a brand that is dynamic and can be adapted to the individual situation.